Mr. Kuji -- Nanbu Bijin Brewery

Hiroko had never been north of Tokyo. When she mentioned to Kosuke Kuji　（久慈浩介）, the 5th generation of Nanbu Bijin Brewery (南部美人酒造）in Iwate, Kuji-san invited her to his brewery.

Nanbu Bijin Brewery is located in Ninohe （二戸）, Iwate prefecture in the Tohoku region about 3 hours from Tokyo by rail, and the second to last stop on the Tohoku Shinkansen before Hachinohe, Aomori prefecture. With a population of about 31,400 (in 2006) it is rather small city which still has the remains of the historic Kunohe Castle (九戸城） and the famous Kindaichi Onsen (金田一温泉). Among its restaurants is the legendary soba restaurant Maita Koubou Sobae-An (米田工房そばえ庵）, the hard-to-get-in yoshoku Restaurant Bonheur, （レストラン・ボヌール), and an extremely famous ramen shop, and several late night drinking spots.

Anyone who is familiar with Japanese language may get confused about the name Nanbu Bijin. Translated as Southern Beauty, one may wonder why the "Nanbu" or Southern when the brewer is located in the northern part of Japan?

"Nanbu" comes from the name of the Nanbu samurai clan which originated in Northern Japan, mainly in what was once known as Mutsu province (which now encompasses present-day Fukushima, Miyagi, Iwate, and Aomori plus some parts of Akita). Descended from Emperor Seiwa (reign 858-876), Minamoto no Mitsuyuki (1165?-1236?) of Kai province (Yamanashi prefecture), took the name "Nanbu" from the town where he lived changing his name to Nanbu Mitsuyuki. He is said to have moved to Mutsu province around the time of the Oshu War in 1189. Over time, the Nanbu became the dominant samurai clan in the Mutsu area and built their castles as they established themselves in the area which is how the Nanbu name came to be associated with this part of a Iwate.

Nanbu Bijin Brewery is rather small, family-run operation. It has seven kurabito (people involved in the brewing process), all young men in their 20's and 30's. They also employ twenty staff members to run the operation. The brewery produces 2,500 koku of sake. (1 koku = 180 liters or 100 x 1.8 litter isshobin). It is considered a small to mid-sized brewery (those with production of less than 1000 koku are very small.)

Kuji-san is an energetic young man in his 30's whose ebullient personality casts sunshine on the sake world and beyond. He has been to New York City to promote his sake many times, and has enthusiastically encouraged many sake fans to become Nanbu Bijin lovers.

He is also a risk taker and revolutionary in terms of developing new products with a spirit akin to the samurai Nanbu Mitsukuni who made the bold move to very far north from where he was born. Seeing the popularity and trend of umeshu or plum sake/liquor, Kuji-san has created a non-sugar added umeshu.

The journey started when his wife Rika suggested mixing his "All-Koji Sake" with kiwi or strawberry to make a fruit cocktail. This all-koji sake was a early brainchild that he created in 1998, and it is now a staple of the Nanbu Bijin lineup. It is made from just three ingredients: koji (koji-mold affected rice), water, and yeast starter instead of the four ingredients usually used for making sake: rice, water, yeast, and koji. Koji-mold's job is to break down the rice starch into the simple sugar, glucose. Therefore, koji (rice innoculated with koji mold) has a high glucose level. This "All-Koji Sake" has a little sweetness that makes it a good mixer for a fruit cocktail.

After his wife's inspiration, Kuji-san had his "ah ha!" moment. He theorized that the all-koji sake could be infused with ume (Japanese plum) to make an umeshu that is naturally sweet. He tweaked his all-koji sake, and using the koji's natural glucose level, he successfully create the umeshu that needs no additional sweetener.

His search for the perfect ume for his product led him to a local farmer in Iwate prefecture. He also found a young local artist to design the label for the product. He patented the process in 2009, and his umeshu now sells briskly...his February released umeshu is almost sold out.

Look for it in the U.S. by October of this year. Kuji-san's samurai spirit inspired umeshu is sure to cast its spell on umeshu fans here too!

Famous Soba place in Ninohe

While Hiroko was visiting the Nanbu Bijin Sake Brewery (南部美人） in the town of Ninohe in Iwate prefecture, Ono-san from the brewery took her to an out-of-the-way soba place located in the middle of the town.

After parking the car in what looked like someone's backyard, he said, "this way." Seeing nothing that looked like a restaurant, Hiroko followed him along a muddy path through a field over ground that was soggy and slippery from melting snow. "This is it," he said. At that, she looked up and saw someone's house.

The soba place called Maita Koubou Sobae-An (米田工房　そばえ庵） was run by Kayo Yoneda-san. What is special about this Sobae-an is not its location in the middle of a field, but rather Yoneda-san's belief in eating local. She may not know the current "locavore" trend but she follows the old way of life in Japan. Food self-sufficiency was at about 73% in 1965 and is now hovering at around 40% in the last 10 years. To put in different perspective, the US food self-sufficiency rate is around 130%.

Yoneda-san grinds her own soba (buckwheat) flour. She even makes her own soy sauce for soba dipping sauce. To make her soy sauce, she also grows soybeans and wheat! I told her that she was super-woman, and she was modest telling me that she doesn't know anything else. She promotes local cuisine giving lessons on how to make soba. She is a well-respected, well-known figure in the area.

Her soba is made from 100% soba flour, whereas many soba noodles contain some amount of wheat flour. Since soba flour does not contain gluten, some wheat flour helps to bind the dough together. Nihachi Soba, which is 20% wheat and 80% soba flour, is a highly regarded specialty soba noodle. Many of the dried soba noodles sold at supermarkets contain more than 50% wheat flour. (Look at the ingredients listed on the back of package. If the first ingredient is soba flour, then it contains more than 50% soba flour in the noodle.)

Her soba were sliced very thin and long, had a pale soba color, and looked very delicate. Once it is put into the mouth, it has a resilient and firm al dente texture. It was hard to believe that the soba was made only from soba flour. Once she had started, Hiroko found it hard to stop eating and she soon found herself looking at an empty plate.

After eating the soba, Hiroko was lucky enough to join with locals (old and young) for the soba making class given by Yoneda-san.

She casually placed soba flour and cold water together in a large bowl, then mixed and rubbed the mixture together with her hands. While she was talking, the dough began to form. When it became the texture of an ear lobe, it was time to roll the dough.

She placed a handful size of round dough onto a big square cutting board. Rotating the dough as she rolled it out, before you know it, the round dough had become a square the same size as the cutting board.

She then folded the dough carefully and started to slice it very thin. The entire process took only 10 to 15 minutes! Everyone was mesmerized by the way in which she had so casually yet expertly, created her soba noodles.

It was a priceless experience see Yoneda-san's soba making method and eat the resulting delicious noodles. Also it was nice to see local people of engaging with the local cuisine and learning to carry on their tradition to the next generation.

Maita Koubou Sobae-An 24-2 Jumonji Shimotomai Ninohe-shi, Iwate 028-0611
tel: 0195-23-8411
11am to 5pm
Closed on Friday

米田工房そばえ庵 〒028-6100　岩手県二戸市下斗米十文 字24-2
電話：0195-23-8411
11時から5時まで
定休日：金曜日

Fuki-no-Tou

It has been a while since we updated this blog. Now that Hiroko is just back from her trip to Japan, we'll be adding some more new posts soon. Meanwhile, we wanted to share our first taste of the joy of spring. In Japan, when people begin to see sansai (mountain vegetables) such as fuki-no-tou (butterbur sprout), bamboo shoots, fiddlehead ferns, and udo (mountain celery) in markets and/or vegetable shops, they know the spring is near. Sansai are foraged in wooded areas as the snow melts toward the end of winter.

When Hiroko was in Tokyo, she found fuki-no-tou at the vegetable stands. Unable to resist, she brought some home with her. The most familiar way to serve fuki-no-tou is as tempura. The farmer from whom she purchased it recommended this method as the best for serving but, he added that it could also be pan sauteed or blanched and then cooked in soy broth.

When the fuki-no-tou are removed from the package, their fresh, green, earthy aroma reminds one immediately of spring. Once opened, the debate ensued on how to cook them. After some initial reluctance about deep frying and a long discussion over several glasses of sake, we decided to prepare them two ways; Western i.e. sauteed in olive oil and garlic and of course, the "classic" tempura.

Version #1: After first heating the pan and sauteeing the garlic, the fuki-no-tou was added with sprinkle of salt. After just a few minutes, it was ready eat. This vegetable has a pleasantly bitter taste (bitter like broccoli rabe but not the same flavor). Although there is some similarity to each, it's flavor is not like celery, nor shiso, nor green pepper. It has its own distinctive sansai flavor. Since it was so delicious, for a moment, Hiroko thought the she didn't need to go the tempura route. But after some pleading from Rick,she did.

Version #2: Hiroko whipped up some tempura batter in no time, and after dipping the fuki-no-tou, lightly fried it in canola oil. The tempura version was absolutely delicious! The bitter taste of the fuki-no-tou cut the oil from the tempura batter, and it made for a very fresh and savory dish. A sprinkle of some "sakura salt" that we received from someone in Japan added just the right element to make for a perfect tempura. We really enjoyed the fuki-no-tou both ways.

It's a different, less familiar style of vegetable, but we found it to be a delicious taste of early spring. And, since we had the batter, we used it to enjoy a few of our local vegetables tempura-style, joyfully eating them with some fresh soba that Hiroko had also brought back from Yamagata-ken.

Golden Pepper

Recently, we received an inquiry about Ogon pepper, a golden pepper which we brought back from our first trip to Japan and wrote about a couple of years ago. The reader asked what kind of pepper it was and how to get seeds, so we decided to research the Ogon pepper and share our findings.

The Ogon pepper (ogon togarashi 黄金唐辛子 or ogon bansho 黄金蕃椒) is known to be the spiciest pepper in Japan. Its shape is like that of a bird chili with a yellow color. Some Japanese websites postulate that Kento-shi, the Japanese envoy to the Tang Dynasty, who brought it from China in the year 809. This theory is not widely believed however.

The more widely accepted belief is that the chili pepper originated in Central and South America and that most likely, no chili peppers existed in China or India until some time after Christopher Columbus found the species in 1492 and brought it back to Spain. It was from there, through trade with the East, that it spread throughout India and then Asia.

Japanese historians believe that chili peppers were introduced to Japan by Portuguese merchants. Another story is that a Portuguese missionary introduced the chili pepper to Otomo Yoshishige, a daimyo (feudal lord) in Kyushu in1542.

From that time forward, the Japanese people cultivated the the chili pepper for use as medicine. It is recorded that 100 kinds of peppers were grown in the mid-18th century and that during the Meiji period (1868 -1912), there were 52 types of chili pepper in cultivation. At that time, Japanese chili peppers were of high quality, highly valued, and exported overseas. However, as greater industrialization in Japan began a migration to the cities in the1960's, farming became less attractive, and cheaper peppers from overseas took the place of those that had been grown domestically. Today, most of the chili's in Japan come from China.

So, when did the Ogon pepper come to Japan? We couldn't pinpoint the exact date but there is record of the Ogon pepper in an historical text called "Bansho-fu" (chili pepper category book) written by Hiraga Gennai (1729-1779). In "Bansho-fu," Gennai compiled information on 72 varieties of chili pepper along with beautiful illustrations of each. He referred to the Ogon pepper as "sashiage" in his book.

Hiraga Gennai was a kind of Japanese Renaissance man. He was a pharmacologist, student of western medicine, physician, inventor, and author. Gennai was born into a low-ranking samurai family in Kagawa-ken. His interest in natural science started while working in the medicinal herb garden of his lord. He went to study Rangaku (Dutch medical studies) in Nagasaki, then to Osaka to study herbs and finally to Edo (Tokyo). There he met a group of doctors and scholars studying empirical science. His inventions include the Erekiteru (electrostatic generator), Kandankei (thermometer), and Kakanpu (asbestos cloth). His most important book is "Butsurui Hinshitsu," the book on the classification of various materials published in 1763. As was often the case with enlightened men of genius, his ideas were thought to be eccentric. After being largely unappreciated for his intellect, his life took a fateful turn when one day, he got into argument with one of his pupils and accidentally killed him. Gennai spent the rest of his life in prison and died there.

Back to the original question of where to buy Ogon pepper seeds. From looking at various websites and blogs, it seems that they can be purchased in Japan at any home center or garden store (places that sell seeds and plants). If you'd like to bring the seeds to the U.S. however, it takes a bit more time and planning.

Bringing seeds to the U.S. is not simple. Many countries have strict rules on which plants or plant products can be brought in or out. The reason is that each country wants to protect their own native plants from new disease or the spread of pests. An example of this is the Asian long-horned beetle infestation which was discovered in New York City in 1996. Officials believe that wood packing material from China in 1980's carried the beetles, and that they then spread quickly within the U.S. Although a number of fruits and plants are prohibited from being brought into the U.S., seeds are usually permitted.

To bring the seeds into the U.S., one must visit a Plant Protection Station (PPS), which are located throughout Japan and submit them for inspection after which the PPS will issue an Official Phytosanitary Certificate. So, it is possible for the Ogon pepper to make its way to America.

We can only hope that sooner or later, we may be able to buy Ogon pepper in the U.S!

Sake with Friends

The evenings throughout the week in Tokyo were reserved for delving into the multitudinous opportunities to indulge in drinking sake and eating some of the best food made to accompany it. Fortunately (and not coincidentally), my Tokyo-based friends share this passion (three of them being bloggers on the subject, and one a world-renowned sake guru) so choosing places to go to partake were not an issue. On separate evenings, Melinda and her husband J.P., Etsuko-san and her husband Ted, Hitomi-chan and sister Hanayo-chan, and John all led me to extraordinarily fine sake and drink. The photos will attest to it!

Etsuko-san and Ted took Hitomi-chan and me to Yoshimoto in Shinjuku where we ordered flight after flight of jizake to drink with Chef Ohara-san's exquisitely prepared sashimi and his own sake-friendly creations. The Kishi sisters and I discovered Ishii, a restaurant specializing in the cuisine of Yamagata prefecture where we ate the tenderest, most flavorful, crispy, and light tonkatsu (pork cutlets) imaginable.

My final day with John Gauntner was a tour of sake "through the drinking glass" (as our friend Melinda has perfectly named her blog about eating and imbibing in Tokyo). After attending a tasting of the sake of about twenty breweries from Shimane prefecture, John and I made a brief stop at the Hasegawa Saketen in Tokyo Station to pick up a bottle of Izumo Fuji Ginjo, an artisanal sake discovered at the tasting, then hopped back on the train and set out for my sake purchasing Mecca, Ajino Machidaya. Two trains and a zig-zagging twenty minute hike later, we reached our destination. It was all that I had hoped it to be and more with all sorts of small production premium sake to bring back to enjoy with our nihonshu-loving friends in NYC. Kimura-san, the owner and shacho, introduced us to two of his recent koshu finds and generously offered a package of wonderful organic mugi (barley) miso.

After an hour of fascinating conversation and drink, he drove us to the railroad station and sent us on our way back to Shibuya for an izakaya dinner by Chef Kawanairi at Nakamura that put the perfect cap on the perfect day.

Sawanoi Brewery

The following day’s brewery visit took me in a completely different direction, to Ozawa Shuzo in scenic Sawai, nestled among verdant mountains about two hours west of the city, but still in Tokyo prefecture. This time, a pleasant five minute walk through the picturesque village led me to my destination, the kura that brews one of my favorite sake, Sawanoi Kiokejikomi Iroha Kimoto Junmai. My guides Kubo-san and his assistant were gracious and informative, making sure that I saw the cedar tank (kioke) used in making the aforementioned brew, the underground springs that are their two water sources, and a wall of koshu (aged sake) vintages dating back 20 years.

Another highlight of the visit was a perfect lunch at their fabled tofu restaurant perched serenely just above the rapids of the Tama River. As my server presented each in a series of delectable tofu dishes, I sipped from the flight of four Sawanoi sake that I had pre-selected while gazing at the natural beauty of the tableau spread out before my windowside table. Even as rain began to fall, it only enhanced what couldn’t have been a more peaceful and relaxing experience!

The Wonder of Wataribune Rice

Accompanied by our friend Melinda, I set out early the morning following the SSI awards event for Huchu Homare Shuzo in Ishioka, a small town in Sonoma-like Ibaraki-ken, about an hour and a half north by train from Shinjuku station in Tokyo. On our arrival at Ishioka station, we were greeted warmly by the smiling shacho-san (brewery President) Takaaki Yamauchi. As he drove us to his family-owned brewery, we discussed the local effects of the typhoon which had made landfall in eastern Japan the day before, destroying several older buildings nearby. Fortunately, no harm had come to any of the inhabitants! (Aside from high winds which temporarily shut down rail service, the much-anticipated typhoon had been a non-event in Tokyo).

Following a welcome of tea and sweets in the ancient reception room, Yamauchi-san led us on an intriguing tour of the kura. We then tasted the full line of Wataribune nihonshu as he described the history of the brewery and how he had come to use the unique Wataribune strain of sakamai (sake rice varietal) to make his sake. It seems that a former high-ranking Ministry of Agriculture official who had retired to the locale, about twenty years ago suggested that Huchuhomare consider resurrecting the long-ago used pure strain. Only problem was that all they could find was about 15 grams of seeds in the seed bank. Not a lot to start a rice field with! Nevertheless, they planted it, collected the seeds each year and eventually cultivated a sufficient supply for sake brewing.

The story came to life quickly as our next stop was that very rice field itself which surrounds our lunch destination, the homemade tofu and soba restaurant owned and operated by, you guessed it, the gentleman who brought Wataribune to Yamauchi-san!

Kikizakeshi

Earlier this month, I traveled to Tokyo to receive The Sake Service Institute’s (SSI) Honorary Master Sake Sommelier Award (Kikizake-shi) on behalf of SAKAYA. Since it was the 10th Anniversary of these awards, there were a number of luminaries from the worlds of sake, journalism, and Japanese hospitality in attendance at the three-hour event which featured a Shinto ceremony, awards presentation, and dinner.

As one of three America-based honorees along with True Sake's Beau Timken and T.I.C. Restaurant Group's Bon Yagi (owner of Sakagura, Decibel, Robataya, and a number of other Japanese restaurants in NYC), I was thrilled that our efforts to promote enthusiasm for sake and its linkage to Japanese culture were recognized, and honored to have been included among such distinguished (and far more accomplished) company.

Accompanied by Hiroko’s dear friend Hitomi, who met me at my hotel dressed in a beautiful pink kimono, I found the event to be a curious mix of glitz and traditional ritual. At one moment we’d be bathed in swirling lights from a mirror ball with blasting disco music, then a few minutes later, silence would be broken by mournful chant from a Shinto priest. It was truly East meets West. We shuttled back and forth between a reception room where we met and conversed with the other honorees, SSI dignitaries, and their friends and family to photo sessions, and the ballroom where the Shinto ceremony and awards dinner took place. During the dinner, we were called to the stage to accept our awards, traditional scrolls bearing our official kikizakeshi plus a medal of honor which would put a military commendation to shame, while those in attendance ate or watched (or both).

What I found interesting was that although it was a sake event, the beverage was but a bit player in the grand scheme of things. It was available in the reception room during our down time between shuttling and a small glass was at each of our seats during the ceremony. I purposely didn’t drink it as I anticipated a “kanpai” at the conclusion of the proceedings which never came. For dinner, there were four sake servings of about 2 oz. but no refills offered. Odd, I thought for an event dedicated to promoting service of the brew!

What there was in abundance were appeals for money. Each of the honorees had been responsible for a “donation” to the Shinto shrine from which the priest had come to perform the ceremony. There were also envelopes and forms given to each person soliciting donations for the SSI foundation. Finally, after the awards were given and as dinner segued into dessert, there was an auction of sake, shochu, and other donated items to raise money for the same(?) foundation. I couldn’t help but get the feeling that fund-raising, may in fact, have been the point of the event.

The balance of the trip was devoted to: visiting sake breweries Huchuhomare Shuzo and Ozawa Shuzo, the makers of Wataribune and Sawanoi respectively, a sake yeast focused tutorial tasting at Japan Prestige Sake's Okanaga Club with sake master Dr. Koichiro Mori, exploring the Tokyo food and drink scene with friends Hitomi and Hanayo Kishi, Melinda Joe, J.P. Mudry, Ted O’Neill, Etsuko Nakamura and a day of tasting sake from Shimane prefecture, sake shopping, and izakaya drinking with friend and mentor John Gauntner.

Recognition from SAVEUR

We were delighted to receive an email from Saveur magazine, that Itadakimasu been selected for our post about our experience at Araki (a sushi place in Tokyo) as as one of their "Sites We Love."

Many thanks to SAVEUR for the recognition and support! If you haven't had a chance to read the post, please check it out at your convenience.

Summer Surprise: Heirloom Tomatoes and Yamahai

August is the height of tomato season so we've been indulging ourselves at every opportunity. Due to several factors including a wet June and July, there has been much discussion and angst about a blight affecting much of the tomato crop in the Northeast this year. The result has been a surge in price, particularly with heirloom tomatoes. Current prices at the Union Square Greenmarket range from $6 to $8 per pound. Because we look forward to this late summer treat so much and want to support the farmers in their hour of need, we continue to buy them but are more careful about weighing them before we buy.

However, even the high price has not discouraged us from purchasing our beloved summer favorite heirloom tomatoes. This year, we experimented with pairing our tomatoes with different types of sake. Since tomatoes have an abundance of umami, we thought that there would be a natural affinity for an umami-laden Yamahai junmai sake. For our choice of Yamahai, we decided on Kuro Obi Do Do Yamahai Junmai from Fukumitsuya brewery in Ishikawa prefecture. Usually, we like to warm this sake to further awaken its earthy, rich, creamy character. But this particular food pairing, coupled with the August heat and humidity suggested that giving this brew a slight chill in the fridge was the way to go.

We were delighted but not surprised to discover that the Kuro Obi Do Do and tomatoes were a sensuous, palate-pleasing match. The pairing of the sweetness and slight acidity of tomatoes and the earthy flavor of Yamahai danced a seamless tango in our mouths. The mozzarella we had added to the salad also played perfectly off the lactic elements that are the hallmark of Yamahai sake.

So don't wait for the fall or winter to drink Yamahai (or its cousin Kimoto) sake, its umami makes it a wonderful complement to some of summer's best produce, locally grown tomatoes!

(For a complete selection of Yamahai and Kimoto sake please visit SAKAYA.)

Kelly Choi at SAKAYA

We were thrilled to receive a phone call from Kelly Choi, the host of WNYC’s "Eat Out New York" telling us that she wanted to come to SAKAYA to do an interview about “how to navigate a sake shop.”

As agreed, she arrived with her camera crew at 11AM on May 20 and two hours later, we had wrapped the session which was to be distilled down to a two-minute segment. It initially aired the following week (and may still be running…we’re not sure). Please click here to check it out for yourself.

Our hope is that we were able to create some new interest in premium sake and that we offered some advice to help make it a bit easier for viewers to explore and indulge themselves in the pleasures of this intriguingly complex beverage.

Wedding Anniversary

Our biggest question of the month of June is "what do we eat at our wedding anniversary?." Trying to save money due to the bad economy, we decided to stay home and cook for our special night.

We celebrated 4th year anniversary of our wedding on June 10. For this special occasion, Hiroko spent few days preparing the dinner for the night. We started with slices of seared beef tong, followed by two slices of homemade tofu accompanied by nice cold "Victory Prima" beer from Pennsylvania.


Now the dinner starts! Soup de jur was Spanish style Almond soup. Made with almond, cumin, saffron, it has mysterious flavors.

The dinner was followed by beef carapacio. She purchased beef from Japanese butcher on Great Jones Street. They have a machine to slice beef thinly for the sukiyaki beef, so they sliced the less marbled loin butt. She placed the beef on the plate and pour a hot consomme over the meat so that the meat will slowly cook from the liquid. She drizzled the sesame dressing for an additional flavor.

Our main course was two style of marinated tuna. Inspired by Maguro Zuke Don (marinated tuna on the rice) she read in Oishinbo comic book and red wine marinated tuna from a cookbook by Japanese wine sommelier Shinya Tazaki, she prepared the two type of tuna, one is marinated in soy sauce, and the other is marinated in wine and soy sauce mixture. For Japanese version, she made simple sushi rice, and for wine version, she mixed the rice with red wine reduction and red wine vinegar.

Lastly, our dessert was Green Tea Tofu Jelly. Using the soy milk Hiroko made for tofu and green tea powder she bought from Kajitsu, the Japanese vegetarian restaurant on 9th street, she mixed the soy milk, green tea powder, and sugar with kanten (agar agar) and gelatin. The green tea powder is such a good quality that the result of the jelly is very aromatic and intense.

Rick on Japanese TV

We were finally able to get the video of a Japanese news program on sake produced by TV Tokyo Network. It's about an 8-minute segment in Rick appears as a sake specialist in New York. The response to the show from people who saw it air in Japan was terrific. We received emails from several Japanese brewers asking us to carry their sake at our store and were visited by some others whose sake is not yet available in the U.S.

It is exciting to be recognized as ardent supporters of nihonshu by those whom we revere for creating and producing beautiful beverage!