SAKAYA in The New York Times

We are delighted to have been the subject of Eric Asimov’s column, “The Pour”  in the Dining section of The New York Times on 7/28/10.  Since the article appeared (initially on the Times' website on Tuesday), we've been "feeling the effect" of their bond with readers and couldn't be more excited about it!  After 2 1/2 years, it is  wonderful  to be recognized and for sake to receive such positive treatment by a prestigious, well-respected news organization.  Many thanks to Eric Asimov and to our supporters everywhere both new and long-term!

To read the article which also appears on the NY Times website, click here!

Photos were taken by the very talented David Goldman.  He spent time with us taking photos of us, the store, and sake. 

Kelly Choi at SAKAYA

We were thrilled to receive a phone call from Kelly Choi, the host of WNYC’s "Eat Out New York" telling us that she wanted to come to SAKAYA to do an interview about “how to navigate a sake shop.”

As agreed, she arrived with her camera crew at 11AM on May 20 and two hours later, we had wrapped the session which was to be distilled down to a two-minute segment. It initially aired the following week (and may still be running…we’re not sure). Please click here to check it out for yourself.

Our hope is that we were able to create some new interest in premium sake and that we offered some advice to help make it a bit easier for viewers to explore and indulge themselves in the pleasures of this intriguingly complex beverage.

Rick on Japanese TV

We were finally able to get the video of a Japanese news program on sake produced by TV Tokyo Network. It's about an 8-minute segment in Rick appears as a sake specialist in New York. The response to the show from people who saw it air in Japan was terrific. We received emails from several Japanese brewers asking us to carry their sake at our store and were visited by some others whose sake is not yet available in the U.S.

It is exciting to be recognized as ardent supporters of nihonshu by those whom we revere for creating and producing beautiful beverage!

An Interesting Cab Ride

We usually write about our food and drink experiences but thought that this would be fun to share with you....

A few weeks ago we hailed a cab to take us to the fine Japanese restaurant Megu in Tribeca. No sooner had we told the driver our destination than without warning, we found ourselves surrounded by a frenzy of swirling, flashing lights....suddenly, we had become unwitting contestants in the Discovery Channel's urban game show on wheels, Cash Cab. Although the program has been on the air for three years, we had never heard of it. (Coincidentally, shortly after our experience, it was featured on The Today Show). After the introductory light show, our driver and host Ben Bailey explained the rules to us and off we went... Instead of paying the usual fare for our trip, we had a chance to win some cash. Our appearance aired about two weeks ago. How did we do? Take a look at the video!